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Localisation

  • A pair of hands holding a red ceramic heart etched with the CultureSmith logo

    Language matters: Sensitivity in translation

    A look at sensitivity in translation, how errors can occurr and how to avoid them.

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  • Arms reaching up with hands outspread and painted in the flags of different countries.

    Localising email campaigns: 11 top tips

    Discover how to localise email campaigns as part of an international marketing strategy.

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  • Fireworks marking a new year celebration

    New Year celebrations around the world

    Learn how and when different countries celebrate the start of each new year.

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  • A pencil outline drawing of a world map

    Brazil: A market guide for content strategists

    Get ideas and inspiration to optimise your content marketing efforts in Brazil.

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  • A finger pointing at a search bar on a yellow background.

    How to add hreflang tags correctly

    Localising your website? Get your hreflang tags in order with this quick guide.

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  • A pair of clog style woolen slippers filled with chocolates, nuts, and Christmas baubles

    Creative translation: A festive sale

    Discover the secrets of transcreation in this English to Dutch example.

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  • A compuetr screen with text on it that reads sub-domains, sub-folders or CCTLDs?

    Website localisation: Sub-domains, subfolders or ccTLDs?

    Explore the pros and cons of three different url structures for website localisation.

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  • A table laid for a festive feast

    Creative translation: A festive subject line

    In this example we look at the creative translation of a subject line from English into Spanish.

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